- #SMARTPHONE OS MARKET SHARE US 2015 ANDROID#
- #SMARTPHONE OS MARKET SHARE US 2015 PLUS#
- #SMARTPHONE OS MARKET SHARE US 2015 WINDOWS#
Apple didn't grow nearly as quickly as its Chinese counterparts, but its 17.9 percent share was enough to give it the lead. Gartner blames it on a combination of the Galaxy Note 7 fiasco and pressure from typically lower-priced Chinese rivals like Huawei and BBK. Samsung lost its lead among individual manufacturers after falling nearly 3 points to 17.8 percent. Smartphone sales accounted for about 12 billion in sales last year.
#SMARTPHONE OS MARKET SHARE US 2015 ANDROID#
For all intents and purposes, this leaves the smartphone market down to just two platforms, Android (81.7 percent) and iOS (17.9 percent share).Īnd it's rough even for some of those backing the winning horse. The company, which is privately held, said 2014 revenue reached about 46 billion and plans are to hit 70 billion by 2018.
#SMARTPHONE OS MARKET SHARE US 2015 WINDOWS#
While that was virtually expected given the dearth of Windows phones ( HP's Elite X3 was the real standout last fall), it leaves the platform not far behind BlackBerry. Windows' share of the mobile space fell from 1.1 percent near the end of 2015 to 0.3 percent last year, with just shy of 1.1 million phones shipped.
Microsoft won't be cheering much, either. It's still incredibly symbolic, however, and shows that the company's deal with TCL effectively amounts to starting from scratch. This wasn't hard to see coming given BlackBerry's years-long decline, gradual shift toward Android and recent focus on services. The company did ship 207,000 phones, but that gives it less than half the unit volume of the "other OS" category. Gartner analysts estimate that BlackBerry's once-dominant platform hit 0.0 percent market share in the fourth quarter of 2016. “The time is particularly interesting for Apple as Android’s biggest force-Samsung-doesn't have as strong of a portfolio as it has in the past couple of years,” said Milanesi.BlackBerry may be hoping for a recovery in its smartphone business, but it's hitting rock bottom right now. United States Smartphone OS, by Platform USD Million (2015-2020) Table 93. United States Smartphone OS, by Application USD Million (2015-2020) Table 92. United States Smartphone OS, by Type USD Million (2015-2020) Table 91. Milanesi said there is always some churn within the market for operating systems, but noted that when Apple changes the actual design of its phone, there is a bigger shift away from Android. North America Smartphone OS, by Platform USD Million (2015-2020) Table 90. According to Kantar, the number of people switching from Android to Apple’s iOS has remained steady at 18%.
#SMARTPHONE OS MARKET SHARE US 2015 PLUS#
“The longer the new iPhone models (6 and 6 Plus) are on the market, the more their appeal will extend beyond Apple’s loyal customers,” Sunnebo said in a statement.Īpple’s first weekend iPhone 6 and iPhone 6 Plus sales set a record for the tech giants, topping 10 million units. While Apple may never dethrone Android, Kantar Worldpanel ComTech’s Insight Director Dominic Sunnebo is expecting the company to gain more ground in the future. “They are one company versus many, and they play in a selected price point while competing with vendors that have much lower prices.” Microsoft, BlackBerry and Firefox drifted down, while Tizen posted tangible growth and rose up the rankings. According to a new market research report, ‘World Mobile Applications Market (2010 2015)’, published by MarketsandMarkets (the total global mobile applications market is expected to be worth US25.0 billion by 2015, out of which the Apple App Store will account for nearly 20.5 of the total revenues.The global market is expected to record a CAGR of 29.6. Android registered a slight year-on-year increase in marketshare, while Apple gained traction, driven by wider distribution networks and new iPhone models. “Apple will never dominate the smartphone market in terms of volume,” Milanesi said via email. Global smartphone shipments grew +10 YoY in Q3 2015. Unlike Apple, Google licenses its operating system to other phone makers.
business at Kantar Worldpanel ComTech, said that with Android’s wide range of vendors, it is hard to think that it will lose its leading position any time soon. The Google-run operating system still dominates the smartphone market globally, however.Ĭarolina Milanesi, chief of research and head of U.S. It it slid 6.7 percentage points in the United Kingdom, which includes Northern Ireland. Android also saw a 3% dip in its share in Britain, Germany, France, Italy and Spain.
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